Ray Bednar
Senior Vice President and Global Sponsorship Marketing Executive for Bank of America
In this capacity, Mr. Bednar oversees strategy and activation development for Bank of America’s
expansive national and regional sponsorship portfolio. This includes the Official Bank of Major League
Baseball, Official Bank of NASCAR, Official Bank of the NFL, Official Bank Sponsor of the 2008 U.S.
Olympic Team, the Bank of America Championship, the Bank of America Chicago Marathon and a
number of sponsorship programs that the bank supports throughout the world.
Bednar joined Bank of America in 2006 after having spent four years as CEO of North America and
South America for PRISM, a global agency focused on sponsorship and event strategy and activation, and
a member of WPP Group. Prior to PRISM, Bednar served in leadership roles with Brown-Forman
Corporation and General Electric.
Bednar is a graduate of the United States Military Academy in West Point, N.Y. and earned his MBA
from the Harvard Business School. In 2005, he authored the book, ponsorship’s Holy Grail, a guide for
using Six Sigma in the analysis and execution of sponsorships. |